A cross-sectoral platform
Prime Desk Holdings
Corporate Events Division
THE FLOOR
Business Pitching & Networking Event
Be part of an eco-system where we grow together.
Fifteen business owners pitch for five minutes each — to one room of investors, business referrers, buyers and business partners.
Johannesburg
26 November 2026
Gold Reef City Theme Park Hotel
Cape Town
5 December 2026
Fountains Hotel, Cape Town
Entry fee
R450 early bird
R550 normal · catering included
In partnership with
Venue & hospitality partner
How The Floor works
A room built to act on what it hears.
business owners pitching
minutes each
room of investors, business referrers, buyers and business partners
Programme — run of day
The same day, in both cities.
- 10:00–11:00
Registration & Networking
Doors open, welcome drinks, registration desk, exhibition tables live.
- 11:00–11:10
Welcome & Opening
Prime Desk Corporate Events welcomes the room, housekeeping, format explained.
- 11:10–12:10
Round One: The Floor
Businesses 1–8 take the floor, five minutes each.
- 12:10–12:30
Guest Speaker Address
Guest speaker addresses the room.
- 12:30–13:00
Break & Open Networking
Refreshments, exhibition tables, informal networking.
- 13:00–14:00
Round Two: The Floor
Businesses 9–15 take the floor, five minutes each.
- 14:00–14:45
Facilitated Connection Session
Structured introductions between businesses, funders, corporates and partners.
- 14:45–15:15
Panel Discussion
Panel discussion on stage while the judges deliberate.
- 14:45–15:15
Judging & Deliberation
Judging panel scores and deliberates on the fifteen, in parallel.
- 15:15–15:45
Awards Ceremony
1st, 2nd and 3rd place announced; Business Growth Support recognised.
- 15:45–16:00
Closing & Live Music
Closing remarks, live music, informal networking continues.
Sectors on the floor
- Finance
- Tech
- Trade
- Retail
- Services
- Construction
- Agriculture
- Health & Wellness
- Consulting & many more
What’s included
- Prizes to be won
- Pitch coaching for all participants
- Catering included
- Pitching fee separate
Exhibitors, sponsors and partners are welcome
Prime Desk CorpEvents
We design rooms where business gets done.
Prime Desk CorpEvents plans, produces and runs corporate events across South Africa — from intimate pitch rooms to full-day leadership gatherings. Every format is built around one outcome: the right people in the room, and a clear reason for them to act before they leave.
A division of Prime Desk Holdings (Pty) Ltd
Pitch & networking rooms
Formats like The Floor, engineered so owners get in front of buyers, referrers and partners — and leave with conversations, not just contacts.
Leadership & sector gatherings
Government-meets-business platforms — keynotes, closed-door dialogues and the introductions that move projects forward.
Gala & flagship days
End-to-end production of prize-givings, dinners and full-day events — programme, hosting, sponsors and the run of show.
Also from Prime Desk CorpEvents
Government & Business Leadership Summit — featuring the golf challenge, province to province
Registration is now open
Take the floor.
Johannesburg 26 Nov 2026 · Cape Town 5 Dec 2026. Entry is R450 early bird (R550 normal), catering included. Pitching fee separate.